Kellanova (K)
The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States.
Stock Price Trends
Stock price trends estimated using linear regression.
Key facts
- The primary trend is increasing.
- The growth rate of the primary trend is 46.88% per annum.
- K price at the close of July 14, 2025 was $79.67 and was lower than the bottom border of the primary price channel by $1.59 (1.96%). This indicates a possible reversal in the primary trend direction.
- The secondary trend is increasing.
- The growth rate of the secondary trend is 6.85% per annum.
- K price at the close of July 14, 2025 was lower than the bottom border of the secondary price channel by $2.67 (3.25%). This indicates a possible reversal in the secondary trend direction.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of K price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date: August 17, 2023
End date: June 2, 2025
a = 2.6262
b = 0.0011
s = 0.0754
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × 0.0011) – 1
= 46.88%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0754) – 1
= 35.18%
August 17, 2023 calculations
Top border of price channel:
Exp(Y778)
= Exp(a + b × X778 + 2 × s)
= Exp(a + b × 1,128 + 2 × s)
= Exp(2.6262 + 0.0011 × 1,128 + 2 × 0.0754)
= Exp(3.9650)
= $52.72
Bottom border of price channel:
Exp(Y778)
= Exp(a + b × X778 – 2 × s)
= Exp(a + b × 1,128 – 2 × s)
= Exp(2.6262 + 0.0011 × 1,128 – 2 × 0.0754)
= Exp(3.6636)
= $39.00
June 2, 2025 calculations
Top border of price channel:
Exp(Y1,226)
= Exp(a + b × X1,226 + 2 × s)
= Exp(a + b × 1,783 + 2 × s)
= Exp(2.6262 + 0.0011 × 1,783 + 2 × 0.0754)
= Exp(4.6548)
= $105.09
Bottom border of price channel:
Exp(Y1,226)
= Exp(a + b × X1,226 – 2 × s)
= Exp(a + b × 1,783 – 2 × s)
= Exp(2.6262 + 0.0011 × 1,783 – 2 × 0.0754)
= Exp(4.3534)
= $77.74
Description
- The primary trend is increasing.
- The growth rate of the primary trend is 46.88% per annum.
- K price at the close of July 14, 2025 was $79.67 and was lower than the bottom border of the primary price channel by $1.59 (1.96%). This indicates a possible reversal in the primary trend direction.
Secondary Trend
Start date: August 14, 2024
End date: June 9, 2025
a = 4.0883
b = 0.0002
s = 0.0044
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × 0.0002) – 1
= 6.85%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0044) – 1
= 1.78%
August 14, 2024 calculations
Top border of price channel:
Exp(Y1,027)
= Exp(a + b × X1,027 + 2 × s)
= Exp(a + b × 1,491 + 2 × s)
= Exp(4.0883 + 0.0002 × 1,491 + 2 × 0.0044)
= Exp(4.3679)
= $78.88
Bottom border of price channel:
Exp(Y1,027)
= Exp(a + b × X1,027 – 2 × s)
= Exp(a + b × 1,491 – 2 × s)
= Exp(4.0883 + 0.0002 × 1,491 – 2 × 0.0044)
= Exp(4.3502)
= $77.50
June 9, 2025 calculations
Top border of price channel:
Exp(Y1,231)
= Exp(a + b × X1,231 + 2 × s)
= Exp(a + b × 1,790 + 2 × s)
= Exp(4.0883 + 0.0002 × 1,790 + 2 × 0.0044)
= Exp(4.4222)
= $83.28
Bottom border of price channel:
Exp(Y1,231)
= Exp(a + b × X1,231 – 2 × s)
= Exp(a + b × 1,790 – 2 × s)
= Exp(4.0883 + 0.0002 × 1,790 – 2 × 0.0044)
= Exp(4.4045)
= $81.82
Description
- The secondary trend is increasing.
- The growth rate of the secondary trend is 6.85% per annum.
- K price at the close of July 14, 2025 was lower than the bottom border of the secondary price channel by $2.67 (3.25%). This indicates a possible reversal in the secondary trend direction.