Stock Price Trends

McDonald’s Corporation (MCD)

McDonald's Corporation is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona.

Stock Price Trends

Stock price trends estimated using linear regression.

Key facts

  • The primary trend is increasing.
  • The growth rate of the primary trend is 0.82% per annum.
  • MCD price at the close of November 19, 2024 was $290.73 and was inside the primary price channel.
  • The secondary trend is increasing.
  • The growth rate of the secondary trend is 83.26% per annum.
  • MCD price at the close of November 19, 2024 was lower than the bottom border of the secondary price channel by $16.23 (5.29%). This indicates a possible reversal in the secondary trend direction.

Linear Regression Model

Model equation:
Yi = α + β × Xi + εi

Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)

Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)

where:

i - observation number
Yi - natural logarithm of MCD price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e


Primary Trend

Start date: October 27, 2022
End date: August 16, 2024

a = 5.5648

b = 0.0000

s = 0.0493

Annual growth rate:

Exp(365 × b) – 1
= Exp(365 × 0.0000) – 1
= 0.82%

Price channel spread:

Exp(4 × s) – 1
= Exp(4 × 0.0493) – 1
= 21.77%

October 27, 2022 calculations

Top border of price channel:

Exp(Y739)
= Exp(a + b × X739 + 2 × s)
= Exp(a + b × 1,072 + 2 × s)
= Exp(5.5648 + 0.0000 × 1,072 + 2 × 0.0493)
= Exp(5.6874)
= $295.11

Bottom border of price channel:

Exp(Y739)
= Exp(a + b × X739 – 2 × s)
= Exp(a + b × 1,072 – 2 × s)
= Exp(5.5648 + 0.0000 × 1,072 – 2 × 0.0493)
= Exp(5.4904)
= $242.34

August 16, 2024 calculations

Top border of price channel:

Exp(Y1,191)
= Exp(a + b × X1,191 + 2 × s)
= Exp(a + b × 1,731 + 2 × s)
= Exp(5.5648 + 0.0000 × 1,731 + 2 × 0.0493)
= Exp(5.7022)
= $299.51

Bottom border of price channel:

Exp(Y1,191)
= Exp(a + b × X1,191 – 2 × s)
= Exp(a + b × 1,731 – 2 × s)
= Exp(5.5648 + 0.0000 × 1,731 – 2 × 0.0493)
= Exp(5.5051)
= $245.95

Description

  • The primary trend is increasing.
  • The growth rate of the primary trend is 0.82% per annum.
  • MCD price at the close of November 19, 2024 was $290.73 and was inside the primary price channel.

Secondary Trend

Start date: May 23, 2024
End date: October 24, 2024

a = 2.7524

b = 0.0017

s = 0.0281

Annual growth rate:

Exp(365 × b) – 1
= Exp(365 × 0.0017) – 1
= 83.26%

Price channel spread:

Exp(4 × s) – 1
= Exp(4 × 0.0281) – 1
= 11.89%

May 23, 2024 calculations

Top border of price channel:

Exp(Y1,133)
= Exp(a + b × X1,133 + 2 × s)
= Exp(a + b × 1,646 + 2 × s)
= Exp(2.7524 + 0.0017 × 1,646 + 2 × 0.0281)
= Exp(5.5403)
= $254.76

Bottom border of price channel:

Exp(Y1,133)
= Exp(a + b × X1,133 – 2 × s)
= Exp(a + b × 1,646 – 2 × s)
= Exp(2.7524 + 0.0017 × 1,646 – 2 × 0.0281)
= Exp(5.4280)
= $227.69

October 24, 2024 calculations

Top border of price channel:

Exp(Y1,239)
= Exp(a + b × X1,239 + 2 × s)
= Exp(a + b × 1,800 + 2 × s)
= Exp(2.7524 + 0.0017 × 1,800 + 2 × 0.0281)
= Exp(5.7959)
= $328.95

Bottom border of price channel:

Exp(Y1,239)
= Exp(a + b × X1,239 – 2 × s)
= Exp(a + b × 1,800 – 2 × s)
= Exp(2.7524 + 0.0017 × 1,800 – 2 × 0.0281)
= Exp(5.6836)
= $294.00

Description

  • The secondary trend is increasing.
  • The growth rate of the secondary trend is 83.26% per annum.
  • MCD price at the close of November 19, 2024 was lower than the bottom border of the secondary price channel by $16.23 (5.29%). This indicates a possible reversal in the secondary trend direction.