Choice Hotels International Inc (CHH)
Choice Hotels International, Inc. is a leading global franchisor of hotels, headquartered in Rockville, Maryland. With a diverse portfolio of brands catering to both economy and upscale segments, the company operates thousands of hotels across more than 40 countries, emphasizing a strong focus on franchisee support and innovation. Choice Hotels leverages its robust distribution and marketing networks to drive brand visibility and customer engagement, positioning itself as a key player in the hospitality industry. The company's strategic growth initiatives include expanding its footprint through franchising and enhancing technology-driven solutions to improve operational efficiency.
Stock Price Trends
Stock price trends estimated using linear regression.
Key facts
- The primary trend is decreasing.
- The decline rate of the primary trend is 67.11% per annum.
- CHH price at the close of October 13, 2025 was $100.79 and was inside the primary price channel.
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 87.81% per annum.
- CHH price at the close of October 13, 2025 was inside the secondary price channel.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of CHH price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date: July 10, 2025
End date: October 13, 2025
a = 10.1854
b = -0.0030
s = 0.0166
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × -0.0030) – 1
= -67.11%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0166) – 1
= 6.88%
July 10, 2025 calculations
Top border of price channel:
Exp(Y1,188)
= Exp(a + b × X1,188 + 2 × s)
= Exp(a + b × 1,730 + 2 × s)
= Exp(10.1854 + -0.0030 × 1,730 + 2 × 0.0166)
= Exp(4.9474)
= $140.81
Bottom border of price channel:
Exp(Y1,188)
= Exp(a + b × X1,188 – 2 × s)
= Exp(a + b × 1,730 – 2 × s)
= Exp(10.1854 + -0.0030 × 1,730 – 2 × 0.0166)
= Exp(4.8808)
= $131.74
October 13, 2025 calculations
Top border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 + 2 × s)
= Exp(a + b × 1,825 + 2 × s)
= Exp(10.1854 + -0.0030 × 1,825 + 2 × 0.0166)
= Exp(4.6579)
= $105.42
Bottom border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 – 2 × s)
= Exp(a + b × 1,825 – 2 × s)
= Exp(10.1854 + -0.0030 × 1,825 – 2 × 0.0166)
= Exp(4.5914)
= $98.63
Description
- The primary trend is decreasing.
- The decline rate of the primary trend is 67.11% per annum.
- CHH price at the close of October 13, 2025 was $100.79 and was inside the primary price channel.
Secondary Trend
Start date: September 24, 2025
End date: October 13, 2025
a = 15.1146
b = -0.0058
s = 0.0111
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × -0.0058) – 1
= -87.81%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0111) – 1
= 4.53%
September 24, 2025 calculations
Top border of price channel:
Exp(Y1,241)
= Exp(a + b × X1,241 + 2 × s)
= Exp(a + b × 1,806 + 2 × s)
= Exp(15.1146 + -0.0058 × 1,806 + 2 × 0.0111)
= Exp(4.7249)
= $112.72
Bottom border of price channel:
Exp(Y1,241)
= Exp(a + b × X1,241 – 2 × s)
= Exp(a + b × 1,806 – 2 × s)
= Exp(15.1146 + -0.0058 × 1,806 – 2 × 0.0111)
= Exp(4.6806)
= $107.83
October 13, 2025 calculations
Top border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 + 2 × s)
= Exp(a + b × 1,825 + 2 × s)
= Exp(15.1146 + -0.0058 × 1,825 + 2 × 0.0111)
= Exp(4.6154)
= $101.03
Bottom border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 – 2 × s)
= Exp(a + b × 1,825 – 2 × s)
= Exp(15.1146 + -0.0058 × 1,825 – 2 × 0.0111)
= Exp(4.5710)
= $96.64
Description
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 87.81% per annum.
- CHH price at the close of October 13, 2025 was inside the secondary price channel.