Choice Hotels International Inc (CHH)
Choice Hotels International, Inc. is a leading global franchisor of hotels, headquartered in Rockville, Maryland. With a diverse portfolio of brands catering to both economy and upscale segments, the company operates thousands of hotels across more than 40 countries, emphasizing a strong focus on franchisee support and innovation. Choice Hotels leverages its robust distribution and marketing networks to drive brand visibility and customer engagement, positioning itself as a key player in the hospitality industry. The company's strategic growth initiatives include expanding its footprint through franchising and enhancing technology-driven solutions to improve operational efficiency.
Stock Price Trends
Stock price trends estimated using linear regression.
Key facts
- The primary trend is decreasing.
- The decline rate of the primary trend is 68.48% per annum.
- CHH price at the close of November 24, 2025 was $89.27 and was inside the primary price channel.
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 97.30% per annum.
- CHH price at the close of November 24, 2025 was higher than the top border of the secondary price channel by $1.45 (1.65%). This indicates a possible reversal in the secondary trend direction.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of CHH price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date: July 10, 2025
End date: November 5, 2025
a = 10.2579
b = -0.0032
s = 0.0184
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × -0.0032) – 1
= -68.48%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0184) – 1
= 7.64%
July 10, 2025 calculations
Top border of price channel:
Exp(Y1,158)
= Exp(a + b × X1,158 + 2 × s)
= Exp(a + b × 1,688 + 2 × s)
= Exp(10.2579 + -0.0032 × 1,688 + 2 × 0.0184)
= Exp(4.9551)
= $141.89
Bottom border of price channel:
Exp(Y1,158)
= Exp(a + b × X1,158 – 2 × s)
= Exp(a + b × 1,688 – 2 × s)
= Exp(10.2579 + -0.0032 × 1,688 – 2 × 0.0184)
= Exp(4.8815)
= $131.82
November 5, 2025 calculations
Top border of price channel:
Exp(Y1,241)
= Exp(a + b × X1,241 + 2 × s)
= Exp(a + b × 1,806 + 2 × s)
= Exp(10.2579 + -0.0032 × 1,806 + 2 × 0.0184)
= Exp(4.5818)
= $97.69
Bottom border of price channel:
Exp(Y1,241)
= Exp(a + b × X1,241 – 2 × s)
= Exp(a + b × 1,806 – 2 × s)
= Exp(10.2579 + -0.0032 × 1,806 – 2 × 0.0184)
= Exp(4.5082)
= $90.76
Description
- The primary trend is decreasing.
- The decline rate of the primary trend is 68.48% per annum.
- CHH price at the close of November 24, 2025 was $89.27 and was inside the primary price channel.
Secondary Trend
Start date: November 6, 2025
End date: November 20, 2025
a = 22.5064
b = -0.0099
s = 0.0156
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × -0.0099) – 1
= -97.30%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0156) – 1
= 6.44%
November 6, 2025 calculations
Top border of price channel:
Exp(Y1,242)
= Exp(a + b × X1,242 + 2 × s)
= Exp(a + b × 1,807 + 2 × s)
= Exp(22.5064 + -0.0099 × 1,807 + 2 × 0.0156)
= Exp(4.6535)
= $104.95
Bottom border of price channel:
Exp(Y1,242)
= Exp(a + b × X1,242 – 2 × s)
= Exp(a + b × 1,807 – 2 × s)
= Exp(22.5064 + -0.0099 × 1,807 – 2 × 0.0156)
= Exp(4.5911)
= $98.60
November 20, 2025 calculations
Top border of price channel:
Exp(Y1,252)
= Exp(a + b × X1,252 + 2 × s)
= Exp(a + b × 1,821 + 2 × s)
= Exp(22.5064 + -0.0099 × 1,821 + 2 × 0.0156)
= Exp(4.5149)
= $91.37
Bottom border of price channel:
Exp(Y1,252)
= Exp(a + b × X1,252 – 2 × s)
= Exp(a + b × 1,821 – 2 × s)
= Exp(22.5064 + -0.0099 × 1,821 – 2 × 0.0156)
= Exp(4.4525)
= $85.84
Description
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 97.30% per annum.
- CHH price at the close of November 24, 2025 was higher than the top border of the secondary price channel by $1.45 (1.65%). This indicates a possible reversal in the secondary trend direction.