Procter & Gamble Company (PG)
The Procter & Gamble Company (P&G) is a leading American multinational consumer goods corporation, established in 1837 and headquartered in Cincinnati, Ohio. With a diverse portfolio focused on personal health, consumer health, personal care, and hygiene products, P&G operates through key segments including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine, & Family Care. Known for its commitment to innovation and sustainability, the company has consistently delivered strong financial performance and maintains a robust global presence, making it a preferred stock for institutional investors seeking stability in the consumer staples sector.
Stock Price Trends
Stock price trends estimated using linear regression.
Key facts
- The primary trend is decreasing.
- The decline rate of the primary trend is 10.24% per annum.
- PG price at the close of December 22, 2025 was $142.69 and was inside the primary price channel.
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 25.36% per annum.
- PG price at the close of December 22, 2025 was inside the secondary price channel.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of PG price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date: August 30, 2024
End date: December 22, 2025
a = 5.5395
b = -0.0003
s = 0.0262
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × -0.0003) – 1
= -10.24%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0262) – 1
= 11.05%
August 30, 2024 calculations
Top border of price channel:
Exp(Y926)
= Exp(a + b × X926 + 2 × s)
= Exp(a + b × 1,346 + 2 × s)
= Exp(5.5395 + -0.0003 × 1,346 + 2 × 0.0262)
= Exp(5.1936)
= $180.11
Bottom border of price channel:
Exp(Y926)
= Exp(a + b × X926 – 2 × s)
= Exp(a + b × 1,346 – 2 × s)
= Exp(5.5395 + -0.0003 × 1,346 – 2 × 0.0262)
= Exp(5.0887)
= $162.18
December 22, 2025 calculations
Top border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 + 2 × s)
= Exp(a + b × 1,825 + 2 × s)
= Exp(5.5395 + -0.0003 × 1,825 + 2 × 0.0262)
= Exp(5.0518)
= $156.30
Bottom border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 – 2 × s)
= Exp(a + b × 1,825 – 2 × s)
= Exp(5.5395 + -0.0003 × 1,825 – 2 × 0.0262)
= Exp(4.9470)
= $140.75
Description
- The primary trend is decreasing.
- The decline rate of the primary trend is 10.24% per annum.
- PG price at the close of December 22, 2025 was $142.69 and was inside the primary price channel.
Secondary Trend
Start date: August 19, 2025
End date: December 22, 2025
a = 6.4243
b = -0.0008
s = 0.0148
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × -0.0008) – 1
= -25.36%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0148) – 1
= 6.10%
August 19, 2025 calculations
Top border of price channel:
Exp(Y1,167)
= Exp(a + b × X1,167 + 2 × s)
= Exp(a + b × 1,700 + 2 × s)
= Exp(6.4243 + -0.0008 × 1,700 + 2 × 0.0148)
= Exp(5.0914)
= $162.61
Bottom border of price channel:
Exp(Y1,167)
= Exp(a + b × X1,167 – 2 × s)
= Exp(a + b × 1,700 – 2 × s)
= Exp(6.4243 + -0.0008 × 1,700 – 2 × 0.0148)
= Exp(5.0321)
= $153.26
December 22, 2025 calculations
Top border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 + 2 × s)
= Exp(a + b × 1,825 + 2 × s)
= Exp(6.4243 + -0.0008 × 1,825 + 2 × 0.0148)
= Exp(4.9912)
= $147.11
Bottom border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 – 2 × s)
= Exp(a + b × 1,825 – 2 × s)
= Exp(6.4243 + -0.0008 × 1,825 – 2 × 0.0148)
= Exp(4.9320)
= $138.65
Description
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 25.36% per annum.
- PG price at the close of December 22, 2025 was inside the secondary price channel.