Deckers Outdoor Corporation (DECK)
Deckers Outdoor Corporation (DECK) is a leading designer, marketer, and distributor of premium footwear, apparel, and accessories, primarily targeting the casual lifestyle and high-performance sectors. Headquartered in Goleta, California, the company is renowned for its innovative brands, including UGG, HOKA ONE ONE, Teva, and Sanuk, which cater to a diverse consumer base. With a strong commitment to sustainability and product quality, Deckers continues to expand its market presence, leveraging e-commerce and international growth strategies to enhance shareholder value.
Stock Price Trends
Stock price trends estimated using linear regression.
Key facts
- The primary trend is decreasing.
- The decline rate of the primary trend is 37.76% per annum.
- DECK price at the close of November 24, 2025 was $83.13 and was inside the primary price channel.
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 86.92% per annum.
- DECK price at the close of November 24, 2025 was inside the secondary price channel.
Linear Regression Model
Model equation:
Yi = α + β × Xi + εi
Top border of price channel:
Exp(Yi) = Exp(a + b × Xi + 2 × s)
Bottom border of price channel:
Exp(Yi) = Exp(a + b × Xi – 2 × s)
where:
i - observation number
Yi - natural logarithm of DECK price
Xi - time index, 1 day interval
σ - standard deviation of εi
a - estimator of α
b - estimator of β
s - estimator of σ
Exp() - calculates the exponent of e
Primary Trend
Start date: May 24, 2024
End date: November 24, 2025
a = 6.9191
b = -0.0013
s = 0.1624
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × -0.0013) – 1
= -37.76%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.1624) – 1
= 91.48%
May 24, 2024 calculations
Top border of price channel:
Exp(Y878)
= Exp(a + b × X878 + 2 × s)
= Exp(a + b × 1,276 + 2 × s)
= Exp(6.9191 + -0.0013 × 1,276 + 2 × 0.1624)
= Exp(5.5862)
= $266.72
Bottom border of price channel:
Exp(Y878)
= Exp(a + b × X878 – 2 × s)
= Exp(a + b × 1,276 – 2 × s)
= Exp(6.9191 + -0.0013 × 1,276 – 2 × 0.1624)
= Exp(4.9366)
= $139.29
November 24, 2025 calculations
Top border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 + 2 × s)
= Exp(a + b × 1,825 + 2 × s)
= Exp(6.9191 + -0.0013 × 1,825 + 2 × 0.1624)
= Exp(4.8730)
= $130.71
Bottom border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 – 2 × s)
= Exp(a + b × 1,825 – 2 × s)
= Exp(6.9191 + -0.0013 × 1,825 – 2 × 0.1624)
= Exp(4.2234)
= $68.26
Description
- The primary trend is decreasing.
- The decline rate of the primary trend is 37.76% per annum.
- DECK price at the close of November 24, 2025 was $83.13 and was inside the primary price channel.
Secondary Trend
Start date: August 29, 2025
End date: November 24, 2025
a = 14.5206
b = -0.0056
s = 0.0447
Annual growth rate:
Exp(365 × b) – 1
= Exp(365 × -0.0056) – 1
= -86.92%
Price channel spread:
Exp(4 × s) – 1
= Exp(4 × 0.0447) – 1
= 19.58%
August 29, 2025 calculations
Top border of price channel:
Exp(Y1,194)
= Exp(a + b × X1,194 + 2 × s)
= Exp(a + b × 1,738 + 2 × s)
= Exp(14.5206 + -0.0056 × 1,738 + 2 × 0.0447)
= Exp(4.9237)
= $137.51
Bottom border of price channel:
Exp(Y1,194)
= Exp(a + b × X1,194 – 2 × s)
= Exp(a + b × 1,738 – 2 × s)
= Exp(14.5206 + -0.0056 × 1,738 – 2 × 0.0447)
= Exp(4.7449)
= $115.00
November 24, 2025 calculations
Top border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 + 2 × s)
= Exp(a + b × 1,825 + 2 × s)
= Exp(14.5206 + -0.0056 × 1,825 + 2 × 0.0447)
= Exp(4.4388)
= $84.68
Bottom border of price channel:
Exp(Y1,254)
= Exp(a + b × X1,254 – 2 × s)
= Exp(a + b × 1,825 – 2 × s)
= Exp(14.5206 + -0.0056 × 1,825 – 2 × 0.0447)
= Exp(4.2601)
= $70.81
Description
- The secondary trend is decreasing.
- The decline rate of the secondary trend is 86.92% per annum.
- DECK price at the close of November 24, 2025 was inside the secondary price channel.